{"product_id":"ovum-lift-and-shape-maternity-bra-nursing-bra","title":"Soft Sculpt Nursing Bra | Maternity Lingerie | OVUM Blush","description":"\u003cp data-start=\"611\" data-end=\"638\"\u003e\u003cstrong data-start=\"611\" data-end=\"638\"\u003eSoft Sculpt Nursing Bra\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"702\"\u003eDesigned for the woman you are — not just the stage you’re in.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"974\"\u003eSoft Sculpt offers structured, wire-free support that adapts effortlessly through pregnancy, postpartum, and beyond. Crafted from ultra-soft, breathable fabric with a second-skin feel, it shapes and refines your silhouette while maintaining ease and freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"974\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade of nylon elastane, not because it's trendy — but because it's kind. Soft against sensitive skin, gentle enough for engorged days, and structured enough to actually support you. No underwire. No stiffness. Just a smooth moulded cup and adjustable fit that works with your body, whatever stage it's in today.\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"1191\"\u003eDiscreet nursing access is seamlessly integrated for confidence wherever you are — feeding, layering, or simply living your day. No bulk. No compromise. Just intentional design that supports your body as it changes.\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1290\"\u003eThis is not maternity wear that hides you.\u003cbr data-start=\"1235\" data-end=\"1238\"\u003eThis is lingerie designed to hold you — beautifully.\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1224\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1224\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1225\" data-end=\"1472\"\u003e\n\u003cli data-start=\"1225\" data-end=\"1285\"\u003e\n\u003cp data-start=\"1227\" data-end=\"1285\"\u003eButtery-soft, stretch fabric that adapts to body changes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1286\" data-end=\"1330\"\u003e\n\u003cp data-start=\"1288\" data-end=\"1330\"\u003eLight, natural support for everyday wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1331\" data-end=\"1383\"\u003e\n\u003cp data-start=\"1333\" data-end=\"1383\"\u003eSeamless finish for a smooth and sculpted look under clothing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1384\" data-end=\"1417\"\u003e\n\u003cp data-start=\"1386\" data-end=\"1417\"\u003eEasy, discreet nursing access.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1418\" data-end=\"1472\"\u003e\n\u003cp data-start=\"1420\" data-end=\"1472\"\u003eDesigned for pregnancy, postpartum, and long after.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1640\" data-end=\"1790\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1640\" data-end=\"1790\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1123\"\u003eNot sure when to buy your first maternity bra?\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eRead our guide on \u003ca href=\"https:\/\/ovum.co.za\/blogs\/journal\/how-to-choose-the-right-maternity-bra\"\u003e\u003cem data-start=\"1146\" data-end=\"1206\"\u003ehow to choose the right maternity bra and when to buy one\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Ovum Maternity Lingerie","offers":[{"title":"Blush \/ M","offer_id":47049584509181,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true},{"title":"Blush \/ L","offer_id":47049584541949,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true},{"title":"Blush \/ XL","offer_id":47049584574717,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true},{"title":"Blush \/ 2XL","offer_id":47049584607485,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true},{"title":"Blush \/ 3XL","offer_id":47049584640253,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true},{"title":"Blush \/ 4XL","offer_id":47049584673021,"sku":null,"price":499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/7283\/7885\/files\/OVUM1404_48824ed2-d8da-45a6-8ca0-49403df31e2b.jpg?v=1773343825","url":"https:\/\/ovum.co.za\/products\/ovum-lift-and-shape-maternity-bra-nursing-bra","provider":"Ovum Maternity Lingerie","version":"1.0","type":"link"}