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Intimate essentials to support your body through change.

CREATED FOR THE WOMAN YOU ARE BECOMING.

For women and motherhood Comfort without compromise Designed for every stage
For women and motherhood Comfort without compromise Designed for every stage

BECAUSE YOU'RE A WOMAN FIRST.

Motherhood really does change everything - your body, your rhythm, your sense of self. However, being comfortable and confident in your own skin, and just feeling like yourself again, shouldn’t disappear in the process. OVUM brings you modern maternity lingerie and nursing essentials that move with your body through pregnancy, breastfeeding, and beyond. Thoughtfully made, soft against sensitive skin, supportive without restriction, and beautiful enough to remind you that though you are now a mom, you’re still very much a woman.
BECAUSE YOU'RE A WOMAN FIRST.

MATERNITY BRAS

Your everyday “she just gets me” bra.

Why Moms Choose OVUM

Comfort without compromise

Wire-free, breathable, and buttery-soft fabrics that feel good from morning to midnight — yes, even while sleeping.

One bra. Multiple phases

Adjustable straps, flexible bands, and a complimentary bra extender ensure your bra adapts as your body changes — not the other way around.

Breastfeeding made simple

Easy drop-down cups and one-handed nursing clips make feeding comfortable, discreet, and stress-free wherever you are.

NURSING COVERS

Our muslin nursing covers make feeding on the go simple and stress-free. Slip it on like an apron, maintain eye contact with your baby, and enjoy breathable comfort wherever motherhood takes you.

FEELING COMFORTABLE STARTS WITH THE RIGHT SIZE.

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