Last updated: 1 March, 2026

OVUM Maternity (“we”, “us”, “our”) operates this website and online store using Shopify. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with us.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following personal information:

Contact Information
Name, billing and shipping address, phone number, email address.

Payment Information
Payment details processed securely through Shopify and approved payment providers. We do not store full card details.

Account & Order Information
Order history, items viewed or purchased, exchanges, and customer support communications.

Device & Usage Information
IP address, browser type, and information about how you interact with our website (collected via cookies and similar technologies).

2. How We Use Your Information

We use your personal information to:

• Process and fulfill orders

• Provide customer support

• Manage returns and exchanges

• Improve your shopping experience

• Send order updates and essential service communications

• Send marketing communications (only if you opt in)

• Detect and prevent fraud

We only use your information where we have a lawful basis to do so.

3. Marketing Communications

If you subscribe to our emails, we may send you updates, promotions, or product information. You can unsubscribe at any time using the link in our emails.

We do not sell your personal information.

4. Sharing of Information

We may share your information with:

• Shopify (our e-commerce platform provider)

• Payment processors

• Shipping and fulfillment partners

• IT and analytics service providers

These providers only process your information to deliver services on our behalf.

We may also disclose information if required by law.

5. Shopify

Our store is hosted by Shopify. Shopify processes personal information to help us operate and improve our store. For more information, please review Shopify’s Privacy Policy at https://privacy.shopify.com.

6. International Transfers

Your information may be processed outside of South Africa or your country of residence, including by Shopify and its partners. We take reasonable steps to ensure your data remains protected.

7. Data Security & Retention

We implement reasonable security measures to protect your information. However, no online transmission is completely secure.

We retain your information only as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes.

8. Your Rights

Depending on your location, you may have the right to:

• Access your personal information

• Request correction of inaccurate information

• Request deletion of your data

• Object to certain processing activities

To exercise your rights, please contact us at ovumint@gmail.com.

We will not discriminate against you for exercising your privacy rights.

9. Children’s Privacy

Our website is not intended for children, and we do not knowingly collect personal information from individuals under 16.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: support@ovum.co.za