Born from lived experience.
After years of endometriosis, IVF, and being told that I would never fall pregnant — my baby girl arrived on 8 April 2022 and changed everything.
OVUM exists because of her, and for every woman navigating the beautiful, complicated and body-shifting journey of becoming a mother.
As a woman experiencing motherhood, You deserve to feel confident in your own skin and we are here to help.
Maternity essentials, redefined.
Soft Sculpt Nursing Bra.
Calm Connect Nursing Cover Set.
Motherhood doesn't change you - it reveals you.
Why OVUM ?
✦ Wire-free structure that actually lifts and shapes your silhouette.
✦ Fabric that moves with you through every change, trimester and postpartum.
✦ Designed by a mother who doesn't believe lingerie stops at motherhood.
✦ Sizes M to 4XL — because every body in this season deserves to feel held.
From the women who wear OVUM.
Real bodies. Real experiences.
I love this bra, the comfort and the support. What I love most is the incredible softness of the material. It feels so amazing and comfortable enough to sleep in. These are the only bras I use.
6 months post-partum
I stopped wearing bras because of how uncomfortable they were and how restricted I felt. But these bras are so soft, its like my boobs are sitting in a cloud of tender love and suppport. It gave me a nice little lift too without the wires and the cups digging into my skin.
37 weeks pregnant
These bras helped me so much! As someone with a bigger cup size, I usually struggle to find maternity bras that actually support me without digging in or feeling heavy. This one feels completely different from the others I have tried. I can wear it all day without wanting to take it off.
2 years post-partum
The Best Maternity Bra I have ever owned! I am blown away by how supportive this bra is. For the first time my post-partum boobs don't look like they're hanging at my waist. I honestly won't wear anythign else now. It's boosted my confidence and made breastfeeding so much more comfortable.
2 weeks post-partum
These bras are honestly amazing. The comfort? Next Level! No wires, no tightness and I can actually breathe. They hold everything nicely, give such good support, and there are zero side bulges, which is a miracle on its own! I genuinely love the fit, and how they are designed.
36 weeks pregnant
OVUM nursing bras have made my boobs feel brand new! For the first time in ages, I feel truly supported and confident through out this journey, all while still feeding my 2 year old.
34 weeks pregnant