COAL

• Sizes M–4XL | Designed to Grow with You
  Inclusive sizing with flexible stretch, designed to adapt through pregnancy and postpartum.
  
  
• Expands Up to 2 Cup Sizes
  Accommodates natural changes without the need to size up every few months.
  
  
• MYLIFT™ Band for Natural Shaping
  Provides gentle lift and support without wires or digging.
  
  
• Wireless & Seamless Construction
  Comfortable enough for all-day wear and sleep.
  
  
• Breathable, Second-Skin Fabric
  Soft against sensitive skin and comfortable during hormonal changes.
  
  
• Wide Side Panels for a Smooth Silhouette
  Helps create a held-in, confident shape under clothing.
  
  
• Easy-Access Nursing Clips
  Designed for simple, one-handed breastfeeding.
  
  
• Complimentary Bra Extender Included
  Added flexibility as your ribcage changes.

Size Selector:

Sizes M–4XL

Below Size Selector:
Not sure which size to choose? Our fit is designed to be forgiving and flexible.

Support That Adapts
Expands up to two cup sizes as your body changes through pregnancy and postpartum — so you’re supported without constantly sizing up.

Wire-Free Lift You Can Feel
Built-in shaping and wide side panels provide a natural lift and smooth silhouette, without wires, digging, or pressure.

Built-In Padding That Works
Light shaping padding smooths your shape, evens out asymmetry, and discreetly absorbs small leaks — without feeling bulky.

Comfort You Forget You’re Wearing
Soft, breathable fabric and seamless construction move with your body, making it comfortable enough for all-day wear and sleep.

Designed for Breastfeeding
One-hand nursing clips and drop-down cups make feeding easy, discreet, and stress-free — wherever you are.

Made for Real Bodies
Flexible bands, adjustable straps, and a complimentary bra extender ensure a comfortable fit through every stage.

Because your body doesn’t stay the same — and your bra shouldn’t expect it to. 

Designed to work with your wardrobe — not compete with it.

Our Lift + Shape Maternity Bra is available in three timeless, neutral tones chosen to sit seamlessly under clothing and feel beautiful on every body.

Coal
A deep charcoal that feels modern, grounding, and effortlessly wearable.

Stone
A warm grey-beige that disappears under lighter fabrics.

Blush
A soft blush pink that feels feminine without being fussy.

• Sizing + Extender Note

Designed to adapt as your body changes.

Available in sizes M–4XL, our Lift + Shape Maternity Bra is created to support you through pregnancy, breastfeeding, and postpartum.

Every bra includes a complimentary bra extender, giving you extra flexibility as your ribcage and cup size shift — so you don’t need to size up prematurely or replace your bra every few months.

If you’re between sizes or unsure, we suggest sizing for comfort — our fit is designed to be forgiving and adaptable.

Sizes M-4XL

The Lift + Shape Maternity Bra expands up to 2 cup sizes and features built-in padding for shaping and leak absorption. Soft, breathable and wire-free — perfect for pregnancy, breastfeeding and postpartum. Shop OVUM Maternity Lingerie.